Small Business Direct-to-Customer Insurance
Strategic
96
Financial
81
Confidence
75
Risk
57
Capacity
57
Total Score
76
Initiative Name
Small Business Direct-to-Customer Insurance
Executive Sponsor
Chief Commercial Officer
Project Cost
$8,500,000.00
Status
Proposed
Investment Type
Growth
Business Owner
VP, Small Business Lines
Short Description
New direct digital channel for small-business owners (5–50 employees) offering streamlined BOP, GL, and workers' comp under a single quote-to-bind flow. Targets the sub-$10K-premium SBO segment that our agent channel cannot serve profitably. Includes risk-based pricing, instant decisioning for ~70% of applications, and lightweight underwriter-assist for the rest.
Strategic objectives
Grow Revenue in Underpenetrated Customer SegmentsPrimary
Direct expansion into the SBO segment our agent channel does not profitably serve today.
View on Strategy pageIncrease digital channel conversion and self-service adoptionSecondary
Digital-only quote-to-bind flow is the conversion mechanism for this segment.
View on Strategy page