Mobile-First Quote and Bind Experience
Strategic
93
Financial
73
Confidence
85
Risk
88
Capacity
84
Total Score
83
Initiative Name
Mobile-First Quote and Bind Experience
Executive Sponsor
Chief Digital Officer
Project Cost
$3,400,000.00
Status
Planned
Investment Type
Growth
Business Owner
VP, Direct Consumer
Short Description
Re-platformed mobile quote-to-bind flow for consumer auto and home — three-tap bind, biometric authentication, instant policy documents, and integrated payment. Targets the ~38% of quote starts that drop off on the current desktop-grade mobile experience.
Strategic objectives
Increase digital channel conversion and self-service adoptionPrimary
Directly attacks the mobile drop-off that drives the largest conversion gap in digital channels.
View on Strategy page